Upangiri

Kusandutsa chizindikiro cha brand kukhala chosema

Zipilala zagolide za McDonald’s mu golide wa 24 karat pamwamba pa chikwangwani cha siliva cha McDonald’s

D’Argenta yasandutsa zizindikiro za McDonald’s, Coca-Cola, Hershey’s, Kellogg’s ndi M&M’S kukhala zosema. Zabwino zimagawana zisankho zochepa zopangidwa msanga. Nazi, motsatira.

Pezani mtengo wanu Sungitsani upangiri

1. Logo, mascot kapena chinthu?

Chidutswa cha logo ndi chovomerezeka ndi chosasintha: choyenera kwa oyang’anira, anzathu ndi ntchito yayitali. Mascot ndi wachikondi ndi wodzaza umunthu: woyenera magulu, makalabu a malonda ndi zikondwerero. Chinthu — botolo, mtsuko, zokazinga — ndicho chodabwitsa kwambiri mwa atatuwo, chifukwa anthu sanachionepo chikuchitidwa ngati chamtengo wapatali.

2. Amene amavomereza

Ngati chizindikirocho ndi chanu, gulu lanu la brand limavomereza zojambula ndi chitsanzo choyamba. Ngati ndi cha wopereka chilolezo, chivomerezo chake chimalamulira kutchulidwa kulikonse kwa chizindikirocho. Mulimonse, sankhani amene asayine asanayambe chojambula choyamba, ndipo pulojekiti idzayenda bwino.

3. Mtundu umasanduka chitsulo

Chosema chachitsulo sichikhala ndi utoto, kotero mitundu ya brand imamasuliridwa kukhala kumaliza. Golide amapita pamene brand ili yagolide kapena pamene diso liyenera kufikira poyamba; siliva amanyamula zotsalazo; mkuwa umawonjezera kufunda. Zokazinga za McDonald’s ndi zagolide mu katoni ya siliva; Liberty ya M&M’S ndi ya siliva ndi korona ya golide pa maziko amkuwa.

Statue of Liberty ya M&M’S mu siliva ndi korona ndi nyale ya golide, pa maziko amkuwa — Kumaliza katatu kukugwira ntchito ya mtundu.

4. Kukula, maziko ndi kope

Sankhani kumene chidutswacho chidzakhala — desiki, shelufu, holo — ndipo musankhe kukula koyenera malo amenewo. Sankhani maziko: wakuda ndi chisankho chodziwika, chifukwa amalola chitsulo kuwoneka ngati chinthu. Ndipo sankhani ngati chidutswacho ndi chimodzi chokha, kupanga kwa pulogalamu, kapena kope lowerengedwa lokhala ndi kukula kokhazikika.

5. Nthawi

Chidutswa chosavuta kwambiri chimatenga pafupifupi sabata; chovuta pafupifupi mwezi, kuwonjezera nthawi yomwe zivomerezo zanu zimatenga. Mumawunika chitsanzo choyamba chisanavomerezedwe chilichonse, ndipo palibe kuyitanitsa kocheperako.

Yambitsani pulojekiti yanu

Tiyeni tichipange mu siliva ndi golide.

Zivundikiro, mabotolo, zizindikiro ndi zizindikiro za ma-brand, zomalizidwa ndi manja mu siliva, golide wa 24 karat ndi mkuwa ku Mexico City. Chitsanzo choyamba chimakhala chokonzeka kuti mchiwunike chisanavomerezedwe chilichonse.