Jagora
Mayar da alamar kamfani sassaƙa
D’Argenta ta mayar da alamomin McDonald’s, Coca-Cola, Hershey’s, Kellogg’s da M&M’S sassaƙa. Masu kyau suna da shawarwari kaɗan da aka yanke da wuri. Ga su, bi da bi.
1. Tambari, mascot ko samfur?
Abun tambari na al’ada ne kuma na dindindin: ya dace da hukumar gudanarwa, abokan hulɗa da dogon hidima. Mascot yana da ɗumi kuma cike da hali: ya dace da ƙungiyoyi, ƙungiyoyin tallace-tallace da bukukuwa. Samfur — kwalba, tuluna, soyayyen dankali — shi ne mafi ban mamaki a cikin ukun, domin mutane ba su taɓa ganin an ɗauke shi mai daraja ba.
2. Wanda yake amincewa
Idan alamar taku ce, ƙungiyar alamarku tana amincewa da zane da samfurin gwaji. Idan ta mai lasisi ce, amincewarsa tana mulkin kowane ambaton alamar. A kowane hali, yanke shawarar wanda zai sa hannu kafin zane na farko, aikin kuma zai tafi lafiya.
3. Launi ya zama ƙarfe
Sassaƙar ƙarfe ba ta ɗauke da fenti, don haka ana fassara launukan alama zuwa gamawa. Zinariya tana zuwa inda alamar take zinariya ko inda ido dole ya fara sauka; azurfa tana ɗaukar sauran; tagulla tana ƙara ɗumi. Soyayyen dankalin McDonald’s zinariya ne a cikin kwalin azurfa; Mutum-mutumin ’Yanci na M&M’S azurfa ne mai rawanin zinariya a kan tushen tagulla.
4. Girma, tushe da bugu
Yanke shawarar inda abun zai zauna — tebur, shiryayye, falo — ku auna shi don wannan wuri. Yanke shawarar tushe: baƙi shi ne zaɓin da aka saba, domin yana sa ƙarfe ya zama abu. Kuma yanke shawarar ko abun guda ɗaya ne, jeri don shiri, ko bugu mai lamba mai kayyadadden girma.
5. Lokaci
Abu mai sauƙi sosai yana ɗaukar kusan mako guda; mai sarƙaƙiya kusan wata guda, ƙari lokacin da amincewarku take ɗauka. Kuna duba samfurin gwaji kafin a tabbatar da komai, kuma babu mafi ƙarancin oda.
Ci gaba da karatu
Fara aikinku
Mu yi shi a azurfa da zinariya.
Murfi, kwalabe, alamomi da alamomin kamfani, an gama da hannu cikin azurfa, zinariya mai karat 24 da tagulla a Mexico City. Samfurin gwaji yana shirye don dubanku kafin a tabbatar da komai.