Kwa ma-brand a ogula
Chizindikiro cha brand yanu, ngati chinthu choyenera kusungidwa
McDonald’s, Coca-Cola, Hershey’s, Kellogg’s ndi M&M’S onse apangitsa ma-mascot, ma-logo kapena zinthu zawo ndi D’Argenta mu siliva ndi golide. Chizindikiro cha brand yokha ndi chinthu chaumwini kwambiri chomwe kampani ingapereke.
Zizindikiro zomwe tapanga
McDonald’s 
Coca-Cola 
Hershey’s 
Kellogg’s 
Lucas 
Café Oro
Kumene brand imagwiritsa ntchito chizindikiro chake mu chitsulo
Chosema chomwecho chikhoza kutumikira mapulogalamu angapo nthawi imodzi, ndiye chifukwa ma-brand amachiyitanitsa ngati mabanja osati chimodzi chokha.
- Mphoto za antchito, ma-franchisee, ogulitsa ndi ogulitsa ang’onoang’ono.
- Mphatso za oyang’anira, osunga ndalama, operekera katundu ndi makasitomala ofunika.
- Zidutswa zachikumbutso za chaka choyambira kapena tsiku lobadwa la chinthu.
- Zidutswa zowonetsera za likulu, masitolo akulu ndi malo a ziwonetsero zamalonda.
- Makope osonkhanitsa owerengedwa, ogulitsidwa kapena operekedwa.
Wodziwika popanda mtundu
Zizindikiro za ma-brand nthawi zambiri zimafotokozedwa ndi mtundu. Mu chitsulo, kumaliza kumagwira ntchitoyo: golide pamene brand ili yagolide, siliva kuzungulira, mkuwa kuti pakhale kufunda. Kuyesa ndi kosavuta — wokonda brand ayenera kuidziwa kuchokera kutali m’chipinda.
Pitirizani kuwerenga
- McDonald’sZokazinga, burger, zipilala ndi Ronald, mu golide wa 24 karat ndi siliva.
- Hershey’sMunthu wa Kiss, mu golide wa 24 karat.
- Zizindikiro za ma-brand ngati zosemaLogo, mascot kapena chinthu; zivomerezo, zitsulo, kukula ndi makope.
- Makope ochepa ndi zilolezoZosonkhanitsa zowerengedwa, kuyambira Disney mpaka makope 500.
Yambitsani pulojekiti yanu
Tiyeni tichipange mu siliva ndi golide.
Zivundikiro, mabotolo, zizindikiro ndi zizindikiro za ma-brand, zomalizidwa ndi manja mu siliva, golide wa 24 karat ndi mkuwa ku Mexico City. Chitsanzo choyamba chimakhala chokonzeka kuti mchiwunike chisanavomerezedwe chilichonse.