Aratohu
Te huri i tētahi tohu waitohu hei whakapakoko
Kua huri a D’Argenta i ngā tohu o McDonald’s, Coca-Cola, Hershey’s, Kellogg’s me M&M’S hei whakapakoko. He torutoru ngā whakatau e rite ana i ngā mea pai, ka mahia i te tīmatanga. Anei, kua whakaraupapahia.
1. Tohu, mascot, hua rānei?
He ōkawa, he pūmau te taonga tohu: e tika ana mō ngā poari, ngā hoa me te roa o te mahi. He mahana, he ki tonu i te āhua te mascot: e tika ana mō ngā rōpū, ngā karapu hoko me ngā whakanui. Ko te hua — he ipu, he ipu kai, ngā parai — te mea tino ohorere o te toru, nā te mea kāore ano ngā tāngata kia kite i te mea e whakamanahia ana.
2. Ko wai ka whakaae
Mēnā nōu te tohu, mā tō rōpū waitohu e whakaae ngā tuhi me te tauira. Mēnā nō tētahi kaipupuri raihana, ko tā rātou whakaae te mana mō ia tohutoro ki te tohu. Ahakoa tēhea, whakatauhia ko wai ka haina i mua i te tuhi tuatahi, ā, ka haere ngāwari te kaupapa.
3. Ka huri te tae hei whakarewa
Kāore he peita i te whakapakoko whakarewa, nā reira ka whakamāoritia ngā tae o te waitohu hei whakaoti. Ka haere te koura ki te wāhi e koura ana te waitohu, ki te wāhi rānei me tau tuatahi te kanohi; mā te hiriwa te toenga; ka tāpiri te kapa i te mahana. He koura ngā parai McDonald’s i roto i tētahi pouaka hiriwa; ko te Liberty o M&M’S he hiriwa me tētahi karauna koura i runga i tētahi turanga kapa.
4. Te rahi, te turanga me te putanga
Whakatauhia te wāhi e noho ai te taonga — he teepu, he papa, he tomokanga — ā, rahia mō taua wāhi. Whakatauhia te turanga: ko te pango te kōwhiringa tūturu, nā te mea e kitea ai te whakarewa hei taonga. Ā, whakatauhia mēnā he mea kotahi te taonga, he mahi mō tētahi hōtaka, he putanga kua tau tau rānei me te rahi kua whakatauria.
5. Te wā
Kotahi wiki te roa mō tētahi taonga ngāwari rawa; kotahi marama mō tētahi uaua, me te wā e roa ai ō whakaaetanga. Ka arotakehia e koe tētahi tauira i mua i te whakaū i tētahi mea, ā, kāore he iti rawa o te tono.
Pānuitia tonu
Tīmataria tō kaupapa
Me hanga e mātou ki te hiriwa me te koura.
Ngā kati, ngā ipu, ngā tohu me ngā tohu waitohu, whakaotia ā-ringa ki te hiriwa, ki te koura 24 karāti me te kapa i Mexico City. He tauira kua rite mō tō arotake i mua i te whakaū i tētahi mea.