Nhungamiro
Kushandura chiratidzo chemhando kuita chifananidzo
D’Argenta yakashandura zviratidzo zveMcDonald’s, Coca-Cola, Hershey’s, Kellogg’s neM&M’S kuita zvifananidzo. Zvakanaka zvine sarudzo shoma dzakafanana dzakaitwa kare. Idzi, nenhevedzano.
1. Logo, mascot kana chigadzirwa?
Chikamu chelogo chiri pamutemo uye chisingakuchi: chakakodzera mabhodhi, vamwe vebasa nekukudzwa kwemakore akawanda. Mascot inodziya uye izere nehunhu: yakakodzera mapoka, makirabhu ekutengesa nemhemberero. Chigadzirwa — bhodhoro, mudziyo, machipisi — ndicho chinoshamisa kupfuura zvitatu, nokuti vanhu havasati vachiona chichibatwa sechinokosha.
2. Anobvumira ndiani
Kana chiratidzo chiri chenyu, boka renyu remhando rinobvumira madhirowo nemuenzaniso wekutanga. Kana chiri chemuridzi wemvumo, kubvuma kwake kunotonga mashoko ose ezviratidzo. Zvose zviri zviviri, sarudzai anosaina musati maita dhirowo rekutanga, uye chirongwa chichafamba zvakanaka.
3. Ruvara rinova simbi
Chifananidzo chesimbi hachitakure penti, saka maruvara emhando anoshandurwa kuita kupedzisa. Goridhe inoenda kwakaita goridhe mhando kana kunofanira kutanga kuenda ziso; sirivha inotakura zvasara; mhangura inowedzera kudziya. Machipisi eMcDonald’s egoridhe mubhokisi resirivha; Chifananidzo cheRusununguko cheM&M’S chesirivha ine korona yegoridhe pachigaro chemhangura.
4. Hukuru, chigaro nekubudiswa
Sarudzai kwachichagara chikamu — padesiki, pashefu, munzvimbo yekupinda — mochigadzirira nzvimbo iyoyo. Sarudzai chigaro: chitema ndicho chinosarudzwa kazhinji, nokuti chinoita kuti simbi iverengwe sechinhu. Uye sarudzai kuti chikamu chimwe chete here, kugadzirwa kwechirongwa, kana kubudiswa kwakanyorwa nhamba kune huwandu hwakagadziriswa.
5. Nguva
Chikamu chakareruka kwazvo chinotora vhiki, chakaoma chinotora mwedzi, pamwe nenguva inotora kubvuma kwenyu. Munoongorora muenzaniso wekutanga hapana chinosungwa, uye hapana kuraira kwepasi.
Ramba muchiverenga
Tangai chirongwa chenyu
Ngatichigadzire musirivha negoridhe.
Zvivharo, mabhodhoro, zviratidzo nezviratidzo zvemhando, zvakapedzwa nemaoko musirivha, goridhe yekarati 24 nemhangura muMexico City. Muenzaniso wekutanga unenge wakagadzirira kuongororwa kwenyu hapana chinosungwa.