Case study · McDonald’s
McDonald’s, made in gold and silver
For McDonald’s, D’Argenta turned the brand’s most familiar things into a family of sculptures: the fries, the burger, the golden arches over the restaurant sign, and Ronald himself.
- Client
- McDonald’s
- Pieces
- Fries, burger, golden-arches sign, Ronald McDonald
- Finishes
- 24-karat gold and silver; Ronald in silver with 24-karat gold detail
The collection
The fries — 24-karat gold and silver 
The burger — silver and 24-karat gold 
The arches — 24-karat gold over silver 
Ronald — silver with gold detail
Colour, without paint
McDonald’s is one of the most colour-dependent brands in the world, and none of these pieces carries a drop of colour. The two metals do that work: gold wherever the brand is golden — the arches, the fries — and silver for everything around them. The result is unmistakably McDonald’s, and unmistakably not a toy.
Designing as a family matters just as much. Each piece stands on its own, but together they read as a set, so a restaurant group can mark different achievements with different pieces that still belong together.
How a brand uses a collection like this
Awards for the best restaurants and franchisees, gifts for suppliers and partners, recognition for long service, and pieces for the boardroom or the headquarters lobby. One design approved by the brand, made in the quantity each occasion needs.
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Start your project
Let us make it in silver and gold.
Closures, bottles, emblems and brand icons, finished by hand in silver, 24-karat gold and copper in Mexico City. A prototype is ready for your review before anything is committed.