Skip to content
+1 (518) 625-1991

For consumer brands

Your brand’s icon, as an object worth keeping

The Froot Loops toucan, wings spread, in 24-karat gold on a black base

McDonald’s, Coca-Cola, Hershey’s, Kellogg’s and M&M’S have all had their mascots, logos or products made by D’Argenta in silver and gold. A brand’s own icon is the most personal thing a company can give.

Icons we have made

  • McDonald’s golden arches in gold over a silver sign
    McDonald’s
  • Coca-Cola contour bottle in silver
    Coca-Cola
  • Hershey’s Kiss character in gold
    Hershey’s
  • Kellogg’s K in gold
    Kellogg’s
  • Lucas mascot in silver
    Lucas
  • Café Oro jar in copper
    Café Oro

Where a brand uses its icon in metal

The same sculpture can serve several programmes at once, which is why brands commission them as families rather than one-offs.

  • Awards for employees, franchisees, distributors and retailers.
  • Gifts for the board, investors, suppliers and key clients.
  • Anniversary pieces for a founding year or a product’s birthday.
  • Display pieces for headquarters, flagship stores and trade-fair stands.
  • Numbered collector editions, sold or given away.

Recognisable without colour

Brand icons are usually defined by colour. In metal, the finishes do that work instead: gold where the brand is golden, silver around it, copper for warmth. The test is simple — someone who loves the brand should recognise it from across the room.

Start your project

Let us make it in silver and gold.

Closures, bottles, emblems and brand icons, finished by hand in silver, 24-karat gold and copper in Mexico City. A prototype is ready for your review before anything is committed.