Case study · Coca-Cola
The contour bottle, in silver
Few objects are as recognisable by shape alone as the Coca-Cola bottle. Coca-Cola is among the companies that have ordered their employees’ awards from D’Argenta, and D’Argenta has made the bottle twice: the contour bottle in silver, and a Mexican Charro bottle with the script in 24-karat gold.
- Client
- Coca-Cola
- Pieces
- Contour bottle; Charro bottle
- Finishes
- Silver; silver with the Coca-Cola script in 24-karat gold
A shape that needs no label
The contour bottle was designed to be recognised in the dark, by touch. Finished entirely in silver it loses its colour and loses nothing else: the flutes, the waist and the raised script carry the brand on their own.
The bottle, dressed for Mexico
The Charro bottle dresses the same silhouette in a sombrero and sarape, sculpted in silver, with the Coca-Cola script picked out in 24-karat gold. It is the brand speaking Mexican — the kind of piece a global company commissions for its people in one country, and one no catalogue anywhere else could sell.
Your bottle, your market
A product’s own packaging is often its strongest symbol. We make it in metal for the occasions where a brand wants to say thank you — and we can dress it in the culture of the market it is celebrating.
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Closures, bottles, emblems and brand icons, finished by hand in silver, 24-karat gold and copper in Mexico City. A prototype is ready for your review before anything is committed.