Phunziro la ntchito · Kellogg’s

Kellogg’s, chilembo ndi toucan mu golide

K yolembedwa ya Kellogg’s mu golide wonyezimira wa 24 karat yoyimirira pa maziko akuda

Kwa Kellogg’s, D’Argenta inapanga zizindikiro ziwiri zosiyana kwambiri mu golide wa 24 karat: K yolembedwa yomwe imayamba dzina la kampani, ndi toucan ya Froot Loops.

Pezani mtengo wanu Sungitsani upangiri

Kasitomala: Kellogg’s
Zidutswa: K ya Kellogg’s; toucan ya Froot Loops
Kumaliza: Golide wa 24 karat

Chilembo chosandulika cholimba

K ndi zolemba zokongola — kusuntha kwa burashi ndi mizere yakuda ndi yopyapyala — ndipo kuipanga yamitundu itatu kumatanthauza kusankha kuzama kwa gawo lililonse la kusuntha kumeneko. Ikachitidwa bwino, imawerengedwa ngati logo kuchokera kutsogolo ndi ngati chosema kuchokera mbali.

Mascot pakuuluka

Toucan ndi vuto lotsutsana: munthu wodzaza umunthu, mapiko atambasuka, mlomo wokwera. Golide kulikonse kupatula mlomo wakuda kumasunga kuti ndi toucan ya Froot Loops mosakayika, ndikusandutsa bwenzi la bokosi la phala kukhala chinthu cha pashelufu.

Toucan ya Froot Loops, mapiko atambasuka, mu golide wa 24 karat wokhala ndi mlomo wakuda, pa maziko akuda — Toucan ya Froot Loops, golide wa 24 karat.

Logo kapena mascot?

Ma-brand ambiri ali ndi zonse ziwiri, ndipo zimagwira ntchito zosiyana. Chidutswa cha logo ndi chovomerezeka ndipo chimagwira ntchito kwa oyang’anira, anzathu ndi ntchito yayitali. Mascot ndi wachikondi kwambiri ndipo amagwira ntchito kwa magulu, makalabu a malonda ndi zikondwerero. Mapulogalamu ambiri amagwiritsa ntchito chimodzi pa chilichonse.

Yambitsani pulojekiti yanu

Tiyeni tichipange mu siliva ndi golide.

Zivundikiro, mabotolo, zizindikiro ndi zizindikiro za ma-brand, zomalizidwa ndi manja mu siliva, golide wa 24 karat ndi mkuwa ku Mexico City. Chitsanzo choyamba chimakhala chokonzeka kuti mchiwunike chisanavomerezedwe chilichonse.