Nazarin misali · Kellogg’s
Kellogg’s, harafi da toucan a zinariya

Domin Kellogg’s, D’Argenta ta yi alamomi biyu daban-daban a zinariya mai karat 24: K na rubutun hannu da ke buɗe sunan kamfanin, da toucan na Froot Loops.
- Abokin ciniki
- Kellogg’s
- Abubuwa
- K na Kellogg’s; toucan na Froot Loops
- Gamawa
- Zinariya mai karat 24
Harafi da aka mayar da shi tauri
K zane ne na rubutu — bugun goga mai kauri da siriri — kuma mayar da shi mai girma uku yana nufin yanke shawarar zurfin kowane ɓangare na bugun. Idan an yi shi da kyau, daga gaba yana karantuwa a matsayin tambari, daga gefe kuma a matsayin sassaƙa.
Mascot mai tashi
Toucan matsala ce ta akasin haka: halitta mai cikakken hali, fukafukai a buɗe, baki sama. Zinariya a ko’ina sai bakin mai duhu yana kiyaye shi a matsayin toucan na Froot Loops a bayyane, yayin da yake mayar da abokin akwatin hatsi zuwa abin da za a ajiye a kan shiryayye.

Tambari ko mascot?
Yawancin alamomi suna da duka biyun, kuma suna yin ayyuka daban-daban. Abun tambari na al’ada ne kuma ya dace da hukumar gudanarwa, abokan hulɗa da dogon hidima. Mascot ya fi ɗumi kuma ya dace da ƙungiyoyi, ƙungiyoyin tallace-tallace da bukukuwa. Shirye-shirye da yawa suna amfani da ɗaya ga kowanne.
Ci gaba da karatu
Fara aikinku
Mu yi shi a azurfa da zinariya.
Murfi, kwalabe, alamomi da alamomin kamfani, an gama da hannu cikin azurfa, zinariya mai karat 24 da tagulla a Mexico City. Samfurin gwaji yana shirye don dubanku kafin a tabbatar da komai.