Case study · Hershey’s
A Hershey’s Kiss, in 24-karat gold
For Hershey’s, the brand’s Kiss character — arms up, mid-celebration, the Hershey’s banner flying from its top — made entirely in 24-karat gold.
- Client
- Hershey’s
- Piece
- The Kiss character
- Finish
- 24-karat gold on a black base
Why all gold
A Kiss is wrapped in foil, and its character already shines. Making it entirely in 24-karat gold keeps that promise rather than translating it: the piece is the treat, perfected. The only contrast is the black base, which lets the gold read as an object rather than a reflection.
A character in motion — arms raised, feet apart — is the hardest kind of mascot to make well, because every gesture has to hold up from every side. It is also the kind people pick up.
For a celebration of your own
A product launch, a record year or a sales club deserves a piece that celebrates with the people who made it happen. Bring us your character and we will give it a body in the metal that suits the moment.
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Start your project
Let us make it in silver and gold.
Closures, bottles, emblems and brand icons, finished by hand in silver, 24-karat gold and copper in Mexico City. A prototype is ready for your review before anything is committed.